CropLife India Promotes Safe Crop Protection at Pusa Krishi Mela 2026

CropLife India is actively participating in the Pusa Krishi Vigyan Mela 2026 to advocate for the safe and responsible use of crop protection products and combat illicit trade. Engaging directly with farmers, they distribute educational materials explaining correct dosage, safe storage, and product authenticity, while urging purchases from licensed dealers. A highlight is a folk performance simplifying essential label instructions. These efforts underscore CropLife India's commitment to responsible crop protection, strengthening farmer awareness, and aligning with India’s agricultural development vision.

CropLife India is utilizing the prominent national platform of the Pusa Krishi Vigyan Mela 2026, themed “Viksit Krishi – Atmanirbhar Bharat,” to champion the safe and responsible application of crop protection products and address the urgent issue of illicit trade. At the three-day mela, which hosts over 300 stalls and anticipates more than one lakh visitors, CropLife India is actively engaging with a diverse audience of farmers, agri-entrepreneurs, and researchers. The organization is converting complex technical stewardship principles into accessible, field-level solutions through direct interactions and the distribution of educational materials. These materials, including brochures and banners, provide clear guidance on critical aspects such as correct dosage, necessary protective measures, secure storage practices, and methods for verifying product authenticity. Furthermore, CropLife India is strongly advising farmers to procure products exclusively from licensed vendors, to always demand a legitimate 'pucca bill,' to meticulously inspect packaging integrity and expiry dates, and to strictly adhere to label instructions for safe usage. A significant draw at their stall is a live folk performance that, through a specially composed Hindi song, simplifies essential label instructions concerning product quantity, mixing techniques, application timing, pre-harvest waiting periods, and safety precautions. This culturally resonant approach effectively transforms technical guidelines into practical, memorable messages, promoting Good Agricultural Practices. Through these comprehensive initiatives, CropLife India reaffirms its dedication to responsible crop protection, aiming to enhance farmer awareness, foster safe usage, and contribute to sustainable agricultural growth, thereby aligning its efforts with India's broader vision for a self-reliant and resilient agricultural sector.