Strivenn Launches US Subsidiary, Bringing AI-Powered Marketing to Life Sciences

Strivenn, a UK-based AI-era life science marketing consultancy, has launched Strivenn LLC in the US, effective January 26, 2026. Led by industry veteran Dr. Jasmine Gruia-Gray, the subsidiary will focus on aligning product, marketing, and sales strategies for US life science companies using AI. This expansion formalizes a year-long collaboration, aiming to bridge the gap between product roadmaps and market realities through integrated AI solutions like PersonaAI and Atlas, accelerating execution and ensuring customer focus.

Strivenn, a leading life science strategic marketing consultancy specializing in AI adoption and go-to-market strategies, has officially expanded its operations into the US market with the establishment of Strivenn LLC. This new subsidiary, launched on January 26, 2026, and operating from Phoenix, AZ, aims to deliver its distinctive AI-enabled product, marketing, and sales alignment solutions to US-based life science organizations. The US practice will be spearheaded by Dr. Jasmine Gruia-Gray, an industry veteran bringing 25 years of extensive product management and marketing leadership experience.The expansion formalizes a successful year-long collaboration between Strivenn founder Dr. Matt Wilkinson and Dr. Gruia-Gray's JGG Consulting practice. Together, they assist companies in the life science tools, reagents, automation, and SaaS sectors in closing the crucial gap between product development roadmaps and actual market demands. Strivenn leverages artificial intelligence to accelerate execution while maintaining a strong customer-centric approach.The company's comprehensive offerings span the entire commercial lifecycle, including persona development, voice-of-customer research, positioning frameworks, AI governance, and scaled content generation. Strivenn holds BSI ISO 42001 certification for AI management systems, ensuring clients can safely integrate AI tools while enhancing organizational literacy and capability. Noteworthy AI-enabled products include PersonaAI for synthetic customer development and Atlas for AI content marketing assistance. This strategic move is expected to bring operational rigor and deep industry insight to the US market, directly addressing the demand for integrated, AI-driven marketing and product strategies.